SEO MOZ Video: Link Building vs. Content Marketing

SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard Friday

MOZ is such a good resource for insights into search engine marketing. Today is no exception. The new Whiteboard Friday posting today is an informative SEO advice video.

If you're working in Search Engine Marketing you should invest some quality time to watch this video from Rand Fishkin for MOZ Whiteboard Friday today. Rand dives into Link Building versus Content Marketing for achieving optimal organic search engine success.

MOZ Whiteboard Friday by Rand Fishkin, August 9, 2013

Anyone who has read my blog will soon figure out that I put major SEO emphasis on content and keywords, a strategy which has produced over 10 years of niche SEO and lead generation success. But there are other paths to SEO success, and Rand Fishkin provides a nice review of the challenges, alternatives, and choices a search engine marketer can make. He offers sage advice for those looking to improve or change their SEO approach in light of Google's Penguin and Panda updates.

View the video on the MOZ website:
http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday