Revive Stagnant Paid Search Campaigns: Brian Geddes @ SMX West 2014

Brad Geddes is one of the acknowledged experts in paid search marketing. I've had the pleasure, and the competitive advantage, of taking his Google Adwords classes in the past. Brad Geddes's presentation "Breathing New Life Into A Tired Paid Search Campaign" at SMX West 2014 is worth a serious look and review, especially for those of us who have been running Adwords campaigns for years. In my case, for over 11 years. Paid Search is too effective for lead generation to be taken for granted, or allowed to wallow on extended auto-pilot mode!

Breathing New Life Into A Tired Paid Search Campaign from Search Marketing Expo - SMX

Useful Research and Article on the Value of Google Result Positioning

This is great information for people who strive for Search Engine Optimization. If your using Search Engines for lead generation these two articles are a must read!

1. The Value of Google Result Positioning:

"How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise."

http://chitika.com/research/2010/the-value-of-google-result-positioning/

Daniel Ruby, Research Director, Online Insights, Chitika, Inc.

Search Engine Watch article: http://blog.searchenginewatch.com/100525-160427.

A special thanks to Brian Geddes of  http://www.bgtheory.com/ for posting this valuable information on LinkedIn. By the way, Brian teaches an excellent set of classes devoted to advanced Adwords training. If you can ever take one of his classes, I highly recommend it. http://www.linkedin.com/in/ewhisper