Tuesday, April 23, 2013

Periodic Table of Google Analytics

Jeff Sauer of jeffalytics.com has created a nice visualization tool for Google Analytics.

This "periodic table" is a useful at-a-glance look that the multiple features and functions of Google Analytics. Google Analytics is a free website analytics package which produces a huge amount of useful historical visitor and visitor behavior data for your websites, including integration with Adwords. A person can literally spend hours diving into Google Analytics for data... lot's of data.

Click the image to see the original version, which is rather large!

You can view an updated version of the Periodic Table of Google Analytics here.

Monday, April 8, 2013

Google Adwords Scripts

Fred Vallaeys of Top Tier Marketing is a 10 year Google Adwords veteran, including Google's Adword Evangelist, before starting his own company. Fred's presentation at HEROPPC during the "Winning in a Hypercompetitive Market" session today was very informative, sharing how anyone managing Adwords accounts can use a useful tool provided free by Google Adwords to help make campaign adjustments and analysis easier and more automated.

Learn more about Google Adwords Scripts in this video from Google, "Go Bigger, Faster, with Adwords Scripts":



The Adwords Scripts video is nearly one hour long, and is deep on detail, so make sure you have some quality time to view it. You can also visit the Google Developers website to learn more: https://developers.google.com/adwords/scripts/.

Access and use complete Adword scripts from Google: https://developers.google.com/adwords/scripts/docs/examples/complete-scripts