Where Google is Hiring.

Google Wants You - - 
Google to Hire 6,200 New Positions in 2011 across the World.


Google Senior vice president of engineering and research Alan Eustace announced this week that Google will hire a record 6,200 new employees in 2011. For the best and the brightest, this is a great opportunity to join one of the world's most successful and innovative companies. Google will grow in 2011 to an employee count of over 30,000. In an effort to retain the culture (and advantage) of a Silicon Valley start-up, Alan wants to keep engineering teams small and focused, averaging 3.5 people. Opportunities to join Google will happen across the world.


Google USA Locations:
California - Mountain View Global HQ 
(Google plans to hire 2,000 new positions in Silicon Valley)
California - Santa Monica
California - San Francisco
California - Irvine
California - San Bruno (YouTube)
Colorado - Boulder
Colorado - Thornton
Georgia - Atlanta
Illinois - Chicago
Iowa - Council Bluffs
Massachusetts - Boston Cambridge
Michigan - Ann Arbor (Google is hiring 10 positions in Ann Arbor)
Michigan - Detroit
New York - New York
North Carolina - Lenoir
Oklahoma - Mayes County
Oregon - The Dalles
Pennsylvania - Pittsburgh
South Carolina - Berkeley County
Texas - Austin
Virginia - Reston
Washington, D.C.
Washington - Seattle/Kirkland (Google is hiring over 100 Positions in Seattle)
Wisconsin - Madison
Multiple USA Locations (includes telecommuting)
Google Locations in Canada and South America:
Argentina
Brazil
Canada
Chile
Colombia
Google EMEA Locations (Europe, Middle East, and Africa): 
(Google is hiring over 1,000 positions in Europe)
Africa
Austria
Belgium
Czech Republic
Denmark
Egypt
Finland
France
Germany
Greece
Hungary
Ireland (EU Headquarters)
Israel
Italy
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Arab Emirates
United Kingdom

Google Asia Pacific Locations:
(Google plans to hire over 500 new Asia Pacific positions in 2011)
Australia
China
Hong Kong
India
Japan
Korea
New Zealand
Singapore
Taiwan

For the right person, this is a golden opportunity. Best of Success! Learn more about Google.

Organic SEO Writer? Read This Blog!

A tweet from Jill Whalen with High Rankings alerted me to an excellent, funny and educational blog about organic search optimization and who you are really writing for. Written by A. J. Kohn at "Blind Five Year Old", the blog hammers / nails / slams / nukes home the point that web content is worth almost nothing for search engine marketing unless that content makes it to page one search results. 

In other words.... Search Engines control our destiny with organic SEO. Pay attention to them. Ignore them at your risk. 
Anyone getting into the SEO game should read Kohn's blog:
Search Engines Emulate Human Evaluation:
Stop writing for people. Start writing for search engines.


I very much enjoyed reading this article, the humorous twist is creative and entertaining. In order to GET FOUND via organic search, your content MUST be highly ranked by search engines. To get highly ranked means one must write for search engines. Getting found is a major requirement to getting leads from customers. 

You need to be found here, with SEO.

HOWEVER / AND simultaneously the content must also be compelling to the human visitor so that they contact us… good lead generation or another positive action is the ultimate goal. Getting search engines to rank my webpages high for organic search is a top priority, and getting qualified prospective customers (people), to call, email, chat, or send a webform enquiry to my company is the highest top priority. 
SEO is a means to the end. Developing relevant webpages and websites while paying attention to search engine optimization is great for business. 


Mr. Kohn is also obviously a cool person for posting a video of the opening sequence of the original 1967 series "The Prisoner" on his blog as an educational tool. Fantastic. Number Six and Number Two would be very proud. Thanks for a great Blog!


Learn more about what SEO can do for your business: Want Good Web Leads? Then SEO Matters.

Stuck with an Old Webpage? Don't Hit "Delete" Just Yet!

As good B-to-B web marketers, we've all been there before: One of your business units, locations, brands comes to you with a request: "Hey, we stopped making right-handed widgets.... now we make left-handed widgets. Please make a new webpage for left-hand widgets and delete the old page for right-hand widgets - - the old page is no good anymore !"

Before you kill the old page and build a new replacement page, consider your options and consequences! 

Killing a webpage without proper thought and evaluation can cause self-inflicted damage with search engine optimization and lead generation. Salvaging an old webpage and putting it to new use can help bring in more business. The situation with worthy old webpages is not unlike keeping a valuable older building and renovating it for new uses... this can be far more profitable than simply knocking it down and being stuck with an empty lot full of weeds.

Over the years, I have enjoyed consistent, often exceptional, SEO and lead generation success from keeping, transforming and focusing select old webpages to new tasks, with many of the pages ranking in the top 5 organic search results for key search terms, against tens of millions of other indexed webpages.

That old 'obsolete' page can be transformed into a formidable niche or lower-level webpage - - targeting a very concise precise service, feature, topic. If linked to a bigger cluster of related business pages, you may be able to transform that old webpage into a new search engine 'category killer' for some valuable long-tail search terms - - a great quality lead generation win.

To Be or Not to Be: Points to consider when looking at an old webpage's future:

1. Can the old webpage still sit in your service/product offerings? Can it still fill a supporting role, or valuable niche of some sort, with proper modification? Is the URL for the old page a relatively neutral factor in terms of name and structure? If yes, then the page is a candidate for salvage and renewal.

2. How does the old webpage perform in Google and other search engines for organic search? If the page is achieving high search rankings, it is absolutely a serious candidate for salvage and renewal... or intelligent redirecting.

3. If, on the other hand, the old webpage cannot obviously fill a supporting or new role on your website, or search rankings are poor, then the page is a candidate for redirect to a new page, with a lower risk of lead generation damage.

4. But never just simply kill or delete a old webpage. This will cause broken links, not good for visitors and search engines. Instead, 301 redirect the old page to the new webpage you want to replace it. The old page may rank on Google for awhile, but the redirected link will take visitors to the new page so potential customers don't drop out due to a bad link. Redirects preserve visitor 'favorites' so they can find you again, and allows visitors to navigate to the new webpage from the old page listed on search engine results, a temporary but important period of time. Properly 301'ing helps impart any SEO success the old page had onto the new page, for a while. Eventually, over time, the new page must achieve organic search engine ranking on its own.

5. Housekeeping is important when redirecting to a new webpage. Internal links to the old webpage on your website should be changed to point to the new replacement webpage. Paid Search campaigns should be updated as well.

Every public webpage on your website has history, search engine rankings, 'favorites' followers, and internal navigation linkage. So before simply deleting and redirecting an old webpage, take some time to review the page, where and how it sits in your offerings, what function is it performing, and what potential uses that page has for the future. Perhaps with some modification and optimization, that old webpage can become renewed, working as a formidable niche asset for your SEO and lead generation efforts.