Google's Matt Cutts presents suggestions and resources which may help address a sudden, mysterious drop in your website organic search engine rankings. Anyone concerned about poor search engine result pages (SERPs) should watch this video for an overview of possible fixes and remedies. "What steps can I take to diagnose a drop in ranking?" is worth viewing even if your websites do not (presently) have organic search problems.
Matt Cutts is Google's Chief Engineer in charge of Google's web search quality regarding spam.
Also view What to expect in SEO in the coming months from Matt Cutts, issued on May 13, 2013.
For additional resources, try the Google Webmasters Resource site for valuable insights and guidance on optimizing a website for Google Search.
Showing posts with label search engine ranking. Show all posts
Showing posts with label search engine ranking. Show all posts
Tuesday, July 23, 2013
Thursday, December 16, 2010
Search Engine Ranking Nirvana: A Transitory State of Bliss.
Achieving smashing success with Search Engine Optimization (SEO) is a great feeling... enjoy it while it lasts, because SEO is a variable treadmill and if one doesn't keep running, organic search ranking results can fall fast and deep. Break out the champagne when you win but don't drink the whole bottle... you need to keep your wits about you. It's a tough SEO world out there!
I recently enjoyed a grand slam success in SEO on Google. I hit a Trifecta + Bonus... an almost mythologically rare result in Google organic searchdom. Out of over 4,300,000 indexed webpages for an important search term, my related webpages from one website scored 1st, 2nd, and 3rd for organic search. An allied blog I run scored at 4th place. So I acheived 1,2,3,4 for organic search... very nice and exceedingly valuable. To hedge it all, I ran an Adword which ranked 2nd for paid search ads. So I dominated 5 of the top 6 search engine marketing positions for that search term. In other words, I OWNED that search term on Google. It was MINE.
The short search term discussed above has high strategic value for the business... we cannot accept anything else but a high ranking in Google search.
I continue to dominate that search result today, but the ultra-perfect 1,2,3,4 + 2 result above was from last week, great for bragging rights but of no use today. My reality is what is going on now. And sure enough, this week Google took me down a notch and removed one of my 3 ranked webpages, but graciously allowed me to keep the 1st and 2nd ranked pages plus the blog at 3rd place. Why? Who knows? I can only speculate and take SEO action. The good news is that I still "own" that search at the 1,2 and 3 spots, out of 4.3 million potential competitors. My ad is also now number one, with no changes made to PPC. Now I'm at 1,2,3, + 1.
Go figure. Rankings can change quickly, never take them for granted.
For best results, one must remain alert and vigilant with SEO... total victory today can disintegrate into future disaster tomorrow if a well performing webpage for a competitive search term is neglected.
Every day is an adventure with SEO and Search Engine Marketing. SEO is kind of like a horse race. Make sure you're not betting on "Three Legged Wonder", hoping it wins the race. The Google Search Gods can be capricious... changing, advancing, and demolishing search results on what seems like a whim... using their inscrutable, dynamic and logical search algorithm. Good SEO, relevant content, and constant care and attention to your webpages will greatly help in achieving top rankings.
I recently enjoyed a grand slam success in SEO on Google. I hit a Trifecta + Bonus... an almost mythologically rare result in Google organic searchdom. Out of over 4,300,000 indexed webpages for an important search term, my related webpages from one website scored 1st, 2nd, and 3rd for organic search. An allied blog I run scored at 4th place. So I acheived 1,2,3,4 for organic search... very nice and exceedingly valuable. To hedge it all, I ran an Adword which ranked 2nd for paid search ads. So I dominated 5 of the top 6 search engine marketing positions for that search term. In other words, I OWNED that search term on Google. It was MINE.
The short search term discussed above has high strategic value for the business... we cannot accept anything else but a high ranking in Google search.
I continue to dominate that search result today, but the ultra-perfect 1,2,3,4 + 2 result above was from last week, great for bragging rights but of no use today. My reality is what is going on now. And sure enough, this week Google took me down a notch and removed one of my 3 ranked webpages, but graciously allowed me to keep the 1st and 2nd ranked pages plus the blog at 3rd place. Why? Who knows? I can only speculate and take SEO action. The good news is that I still "own" that search at the 1,2 and 3 spots, out of 4.3 million potential competitors. My ad is also now number one, with no changes made to PPC. Now I'm at 1,2,3, + 1.
Go figure. Rankings can change quickly, never take them for granted.
For best results, one must remain alert and vigilant with SEO... total victory today can disintegrate into future disaster tomorrow if a well performing webpage for a competitive search term is neglected.
Every day is an adventure with SEO and Search Engine Marketing. SEO is kind of like a horse race. Make sure you're not betting on "Three Legged Wonder", hoping it wins the race. The Google Search Gods can be capricious... changing, advancing, and demolishing search results on what seems like a whim... using their inscrutable, dynamic and logical search algorithm. Good SEO, relevant content, and constant care and attention to your webpages will greatly help in achieving top rankings.
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