Mr. Milind Mody, CEO at eBrandz, has posted an excellent question on Linked-in today regarding search engine marketing and the Penguin Google search updates which have shaken up the SEO industry.
His question is straightforward:
"How has your Life been after Google’s Penguin Update? – Diagnose, Recover, Rebuild"
My answer is essentially: No Worries. (Good) Content is (Still) King
Here is my extended answer, posted on Linked-in:
|Matt Cutts + Google + Penquin =|
SERP Pain & Suffering for Some.
I do not engage in link-buying, nor spend time on link-building campaigns. I trim extraneous content to enhance the pages for both the reader and Google. I ignore artificial techniques attempting to 'game' the system in a useless attempt to acquire inbound links. I don't need them!
Penguin, Panda, Farmer and the rest of the Google anti-spam updates have cleaned up the SERPs and have benefited my content focused pages and my SERP results. I try to stay on a virtuous path regarding SEO... this approach has brought significant benefits to our search engine marketing and lead generation results.
Learn more about the Penguin SEO anti-spam updates: