Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Monday, April 2, 2012
Thursday, December 30, 2010
Novel Social Media Concept for 2011: Content is Still King
The social media wave continued to grow in 2010, expanding and receiving a huge amount of attention from the media and web marketing professionals. Hollywood even got into the act with a movie on Facebook, a sure sign that public interest is peaking.
Facebook, Twitter, MySpace and many other social media sites, apps and tools gained visitors and have proliferated, chasing both B-to-C consumers and (not in-coincidently) rather large pools of venture capital funds salivating to get into the social media game. One can predict a Darwinian survival-of-the-fittest struggle in the next few years involving social media ventures, search engines and email services as visitor behaviors and usage evolve. We've been there before with Web 1.0 and 2.0. Social media giant Facebook is beginning to tower amongst the others in the emerging social media marketing landscape... rivaling and in some ways challenging the search engine giant Google. Linkedin is revolutionizing how we conduct person-to-person introductions, prospecting and business communication. Twitter has established a unique niche, with no competitors in sight.
But what does this mean to technical and industrial B-to-B marketers? While Social Media is growing in importance and is the popular hot topic of the day, Search Engine Marketing continues to matter, churning out vast numbers of valuable business leads. If you are marketing to engineers, scientists, managers, executives and other decision makers and professionals, webpage content is still king, no matter where you put it. These high value prospective clients don't use Facebook or Twitter to do research and find potential vendors... they use Google or Bing.
Search Engine Optimization, SEO, is fundamental to successful lead generation. What is SEO, but great content on a great webpage, on a great website? Have that great content well-linked both inside and outside of a website, keep the content fresh. By adding a modest Paid Search campaign to the mix one can achieve amazing commercial success.
It's perfectly OK to develop a rational Social Media B-to-B presence in 2011, just don't forget search engine content optimization on company websites.
Facebook, Twitter, MySpace and many other social media sites, apps and tools gained visitors and have proliferated, chasing both B-to-C consumers and (not in-coincidently) rather large pools of venture capital funds salivating to get into the social media game. One can predict a Darwinian survival-of-the-fittest struggle in the next few years involving social media ventures, search engines and email services as visitor behaviors and usage evolve. We've been there before with Web 1.0 and 2.0. Social media giant Facebook is beginning to tower amongst the others in the emerging social media marketing landscape... rivaling and in some ways challenging the search engine giant Google. Linkedin is revolutionizing how we conduct person-to-person introductions, prospecting and business communication. Twitter has established a unique niche, with no competitors in sight.
But what does this mean to technical and industrial B-to-B marketers? While Social Media is growing in importance and is the popular hot topic of the day, Search Engine Marketing continues to matter, churning out vast numbers of valuable business leads. If you are marketing to engineers, scientists, managers, executives and other decision makers and professionals, webpage content is still king, no matter where you put it. These high value prospective clients don't use Facebook or Twitter to do research and find potential vendors... they use Google or Bing.
Search Engine Optimization, SEO, is fundamental to successful lead generation. What is SEO, but great content on a great webpage, on a great website? Have that great content well-linked both inside and outside of a website, keep the content fresh. By adding a modest Paid Search campaign to the mix one can achieve amazing commercial success.
It's perfectly OK to develop a rational Social Media B-to-B presence in 2011, just don't forget search engine content optimization on company websites.
Saturday, July 24, 2010
Content is Still King - - Social Media Doesn't Change That.
Content is Still King - - A Classic Truth Worth Repeating.
Just like a whipped coffee latte, a foamy ice cold beer or a towering root beer float, to capture the maximum value in Social Media, one has to dig below the marketing 'froth' and 'fizz' to find the ultimate reward... Social Media Lead Generation.
Yesterday I attended a web marketing conference in Houston put on by the Online Marketing Institute. Social Media Marketing was emphasized, rightfully so, as the number of people using Social Media platforms explodes in the USA and the world. I came to learn more about applying social media tactics to my business.
Just like a whipped coffee latte, a foamy ice cold beer or a towering root beer float, to capture the maximum value in Social Media, one has to dig below the marketing 'froth' and 'fizz' to find the ultimate reward... Social Media Lead Generation.
Yesterday I attended a web marketing conference in Houston put on by the Online Marketing Institute. Social Media Marketing was emphasized, rightfully so, as the number of people using Social Media platforms explodes in the USA and the world. I came to learn more about applying social media tactics to my business.
But I also heard confirmation that what was true 3 years ago, 6 years ago, 9 years ago, is true today: Your Content Matters. Content is Still King. Without good Content on your websites and company blogs, all your Social Media tools and all your efforts will disappoint, or worse, backfire. Good Content that works for your business is needed before going 'crazy' with Facebook or Twitter.
And Blogs? They are, according to the experts I heard on Social Media yesterday, your most effective Social Media lead generation tool. Good old-fashioned, taken-for-granted, Blogs... your 'mini-websites'.
Social Media tactics will be very important to your success, but pay attention to your content... it is the foundation which will drive your success. Social Media should orbit your content like the planets around the sun.
I picked up great information at the OMI conference. The presenters were informative across all subjects. For me SEO and Usability were very useful. And there was considerable expertise on ideas and best practices for Facebook, Twitter, Blogs etc. Observations and predictions were made that Social Media will "change the world", "destroy traditional institutional hierarchies", and cause "marketing mayhem". Social media trends will accelerate as further adoption of mobile smart phone and 'tablet' technologies continues, and people under the age of 25 ("digital natives") move into the work force. I'm going to apply what we learned yesterday... to better exploit today's world and prepare for tomorrow's.
And Blogs? They are, according to the experts I heard on Social Media yesterday, your most effective Social Media lead generation tool. Good old-fashioned, taken-for-granted, Blogs... your 'mini-websites'.
Social Media tactics will be very important to your success, but pay attention to your content... it is the foundation which will drive your success. Social Media should orbit your content like the planets around the sun.
I picked up great information at the OMI conference. The presenters were informative across all subjects. For me SEO and Usability were very useful. And there was considerable expertise on ideas and best practices for Facebook, Twitter, Blogs etc. Observations and predictions were made that Social Media will "change the world", "destroy traditional institutional hierarchies", and cause "marketing mayhem". Social media trends will accelerate as further adoption of mobile smart phone and 'tablet' technologies continues, and people under the age of 25 ("digital natives") move into the work force. I'm going to apply what we learned yesterday... to better exploit today's world and prepare for tomorrow's.
But I will remember this basic, classic, truth: Content is King. To which can be added: Company websites and blogs are the most important "Social Media" platform assets we have.
Regards; Erik Holladay
Learn more about Social Media, Web Marketing and applying it to your business:
Arnie Kuenn, President, Vertical Measures
Brad Kleinman, President, eMarketing Techniques
Thanh Nguyen, Senior Usability Engineer, BusinessOnline
Maria Pergolino, Director of Marketing, Marketo
Regards; Erik Holladay
Learn more about Social Media, Web Marketing and applying it to your business:
Arnie Kuenn, President, Vertical Measures
Brad Kleinman, President, eMarketing Techniques
Thanh Nguyen, Senior Usability Engineer, BusinessOnline
Maria Pergolino, Director of Marketing, Marketo
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