FEED Your Website. FEED IT.

Use SEO to Feed your Website. Feed it with valuable B-to-B leads.

Organic Search Engine Optimization (SEO) is the number one, proven, effective, technique to feed quality visitors to a website and produce valuable leads as a consequence. Just like a lawn, a website needs to be fed in order to be healthy. SEO acts as a powerful 'fertilizer', feeding your website with a constant stream of quality business leads.

Using SEO as the key foundation for a productive lead-generating website is equivalent to one of nature's laws... ignore or downplay SEO at your peril.

Your Website With SEO:

This Website Used Search Engine Optimization and THRIVED.

A website well-fed with effective SEO will produce leads and quality visitors. SEO is a constant process, however, and needs to be conducted on a routine basis. Search Engines and Competitors mean that content is constantly being updated on Search Engine Results, so good SEO means regular "weed and feed" practices are in order.

Your Website Without SEO:

This Website Didn't Use Search Engine Optimization and WILTED.

I am constantly surprised when encountering people who deliberately take actions to harm their website's SEO effectiveness. Such SEO self-saboteurs can be a bit delusional. They often don't comprehend how SEO works, or try 'shortcuts' a fly-by-night agency has suggested (spammy link-building or keyword stuffing, anyone?), or they'll reject the dedicated work-ethic needed to be successful with long-tail search success. The result? An ugly website full of dead pages, barren pages, weedy pages, and poor lead generation.

Some of the worst offenders don't like nor understand SEO and think it is a messy process. They want it all stopped, now. SEO gives them a headache. Make it go away. This mentality always provides a gift to their competitors who do understand and exploit SEO.

The simple mantra "Feed Your Website. Feed It." using good search engine optimization practices will ultimately produce a beautiful, lush, website sprouting vigorous growth full of quality business leads.

Want Good Web Leads? Then SEO Matters.

Want Good Web Leads? Then SEO Matters.

Life without SEO would be Tough for B-to-B Marketers.

SEO Central, Mountain View.

Life without Search Engine Optimization would make attracting quality business enquiries a whole lot tougher. SEO is such an effective weapon for web-marketing lead generation that it is a very top priority for me, exploiting organic, long-tail and paid search options with success.

Thanks to SEO, we’ve been able to generate thousands and thousands of B-to-B enquiries and bring in millions of dollars in high margin revenue... all from having a laser-sharp focus on SEO. SEO has helped transform our business almost beyond recognition compared to when I started managing web marketing in 2003. Without SEO, I’d be handicapped. I can’t image not using SEO as my top lead-gen tool. 

Yes, the page content must be relevant to the actual human visitor, and must have an effective call-to-action. But if one doesn't also apply SEO principles to webpages, those pages most likely will not make page one on search engine results.

Page one Search Engine Result Page (SERP) is where your B-to-B services and products need to be ranked. There is too much competition for the limited space available... publishing a webpage without applying search optimization is like opening a fancy new retail store and failing to put signs on the building. Potential customers will have a hard time finding you or the products you sell.

Of what use is a lowly ranking webpage for search engine lead generation? 
Not much use at all. 

A poorly ranked webpage becomes invisible and may as will not exist for organic search engine marketing.

A great looking webpage, if one measures by ROI and productivity, is not the one that gets design kudos, recognitions or awards from hordes of marketing and advertising 'creatives' meeting at annual conferences. No, a great looking webpage is one that ranks in the top five organic search listings in Google for a key search phrase. This is SEO Bliss. When combined with relevant content and an effective call-to-action, such a SEO'd webpage is a profitable B-toB lead-generation work of high art.

FEED Your Website. FEED IT.