The History of Search Engine Marketing

The Birth and Evolution of the Search Engine Industry Infographic.
If you are fascinated by and are a fanatic for search engine marketing, which I am, this "history of search" infographic is notable, interesting and entertaining. Markus Allen, the Editor and Publisher of a high quality Search Engine Marketing (SEM) information-rich website called "Search Engine Marketing Roundup", has produced a comprehensive historical overview of the evolution of search, from ancient historical times in 1994 to 2011. From Lycos and Webcrawler to Yahoo and Overture, to Bing and... oh yeah... the elephant in the search engine marketing room..... Google. An update for 2012, with all the anti-spammer algorithm changes made by Matt Cutts et al at Google, is awaited and will be very interesting.

Source: Search Engine Journal | Embed this on your own website (FREE)

SEO Tactics Beyond Content Marketing

Content Marketing Rules. No surprise! I am a huge supporter of Content Marketing driving SEO and lead generation. Great content provides a big competitive advantage in search engine marketing and lead generation in general. With 10 years of laser-like focus on web content marketing + SEO, I usually overwhelm and essentially crush my global and local competition. Yes, Content Marketing really works.
But there are alternative tactics which should not be overlooked. Rand Fishkin with SEOMOZ has produced an informative video on this very topic. Rand is saying don't forget to use all the proven web marketing tools for SEO and web marketing. For those ambushed link-builders burned by the Google Penguin and Panda anti-spam updates, this presentation offers viable alternatives.

See Rand's profile at SEOMOZ. He is CEO + Co-founder of SEOMOZ.