How to Set Goals for Your Marketing - Matt Bailey

"How to Set Goals for Your Marketing", by Matt Bailey.

Marketing expert Matt Bailey explains how to set marketing goals - by identifying revenue-producing actions and the segments and personas needed to accomplish those goals. "By measuring motivation and revenue, you can better measure success." He gave a similar message during SESSF 2012. This is an excellent presentation.

See Matt Bailey's presentation at:
http://www.youtube.com/watch?v=NEWoxE5CLAw&feature=share&list=PL981F1D7041031039