Global B-to-B Sales and Marketing.
Feed Your Business: Quality Lead Generation and Bus Development are Top Priorities.
Tuesday, October 30, 2012
How to Set Goals for Your Marketing - Matt Bailey
"How to Set Goals for Your Marketing", by Matt Bailey.
Marketing expert Matt Bailey explains how to set marketing goals - by identifying revenue-producing actions and the segments and personas needed to accomplish those goals. "By measuring motivation and revenue, you can better measure success." He gave a similar message during SESSF 2012. This is an excellent presentation.