Content Marketing Rules. No surprise! I am a huge supporter of Content Marketing driving SEO and lead generation. Great content provides a big competitive advantage in search engine marketing and lead generation in general. With 10 years of laser-like focus on web content marketing + SEO, I usually overwhelm and essentially crush my global and local competition. Yes, Content Marketing really works.
But there are alternative tactics which should not be overlooked. Rand Fishkin with SEOMOZ has produced an informative video on this very topic. Rand is saying don't forget to use all the proven web marketing tools for SEO and web marketing. For those ambushed link-builders burned by the Google Penguin and Panda anti-spam updates, this presentation offers viable alternatives.
See Rand's profile at SEOMOZ. He is CEO + Co-founder of SEOMOZ.