Cross-Linking Webpages Helps Customer and Search Engine Navigation.
Don't Maroon Your Customers!
|Marooned in a Great Unknown Website!|
Once frustrated, customers attempt to back-browse (back-browsing actions often result from a failure in navigation design) and/or try the internal search engine (fingers crossed). Faced with failure and frustration, the prospective customer then evacuates the website completely and goes to Google or directly to a competitor's website. A sale is lost because the customer couldn't quickly and efficiently find what they were looking for.
Cross-Linking relevant pages help customers find the product or service they want. It will help them find related products and services. It will make their experience easier and more efficient. Cross-Linking works, if used in a logical way.
A usability goal of any website should be "Don't Make Me Think" when customers navigate to find information. Along with top and side level navigation menus, cross linking can help a customer drill down, and drill down fast.
Example of effective and efficient cross-linking:
|Cross Linking Helps People and Search Engines Find Your Stuff!|
Example of poor cross-linking, the Dead End Webpage:
|This Dead End Webpage Customer Navigation Experience isn't going to end well!|
So much of successful website navigation is based upon common-sense. The key to success is understanding how your customer looks at your universe of products and services, and design your website to reflect that understanding. Cross-Links are knowledge bridges for customers and search engines, and a vital part of a good navigation system. Cross-Link for success!
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