Saturday, October 6, 2012

Is Saying SEO is Dead... Dead?

Search Engine Optimization (SEO) is not Dead. But don't get too complacent.

SEO extinction doom and gloom tends to come out of hiding whenever Google makes notable changes to its search algorithm. As Google is a quasi-monopoly in search, these dire alarms should be looked at and evaluated. The changes made by Google primarily focus on filtering out spammers and improving SERP quality. Big changes like Panda and Penguin can crush black and grey hat SEO efforts. But white hat SEO rarely is adversely affected. So use white hat tactics. In other words, if you conduct your SEO efforts with your target market needs, website usability, and original content relevancy as top of mind, then you'll have a good chance to succeed with organic search optimization for Google, Bing, Blekko, and other search sites.
The Death of SEO?
Here lie the ancient ruins of SEO,
destroyed by barbarian pandas, penguins,
and SERPs.

Search Engine Land has produced a humorous infographic detailing the failed predictions of SEO disaster and SEO death over the years. Folks have been predicting the death of SEO for as long as SEO became an acronym for search engine optimization.

As someone who has been successfully conducting and managing B-to-B web marketing SEO for over 10 years, I find this infographic amusing and entertaining. We've heard urgent 'SEO is Dead' warnings before, I just didn't realize that SEO downfall predictors have been at this for so long. This infographic pulls all the SEO doom and gloom prognosticators together in one handy guide.

To see this infographic please visit: "The Death Of SEO, Failed Predictions Over The Years"

For anyone who has been at SEO for a few years, predictions that the SEO sky is falling can have a déjà vu feeling. Like other apocalyptic predictions of death and destruction (zombie invasion, thermo-nuclear war, magnetic pole reversal, peak oil, mega-quakes, killer asteroids, alien invasion, supernovas, super-bug pandemics, evil super-computers, mega-solar storms, etc.) this one has not happened, just yet. Given enough time, like a Monte-Carlo probability simulation, the unthinkable could happen, SEO could be squashed like a bug one day. So in this regard we shouldn't mock SEO death predictors, but monitor their early-warning chatter. One day, they could get it right.

Alternatives to Google Analytics 'Not Provided' Organic Search Keywords: Google Closes The Curtain on Organic Keyword Research.