Monday, August 15, 2011
Social Media Marketing Summit - Live Report
6. Social Media is very cost-effective for new product and service launches. Done correctly it can have as big or bigger impact than more expensive alternatives.
7. Michael has published a new book on Social Media Marketing - -
"Launch: How to Quickly Propel Your Business Beyond the Competition"
After hearing Micheal's ideas today, I'm going to buy his book.
Caterpillar's Successful Social Media Campaign: