Thursday, December 29, 2016

Spell It Out for SEO Optimization

Spell It Out for Search Engine Success

Acronyms, initials, and abbreviations are used all the time in business and our daily lives. BTW they are convenient, useful, and practical. 

When it comes to search engine marketing, however, these same spelling shortcuts can wreak havoc on your website, harming the ability of potential customers to find your webpages. Over-reliance on such spelling shortcuts can make it extremely difficult for potential customers to find your products and services using external search engines and, frustratingly, your own internal search website search engine. In short, being 'short'  with your website spelling can cost you external and internal visitors, prospects, and sales. This advice is good for B-to-B and B-to-C websites, for E-commerce and Lead Generation (Lead Gen).

Fully spell out words as much as possible, especially key words. Popular acronyms and abbreviations are also very useful, but should be used in combination with fully spelled out words when practical. Your content and Search Engine Optimization (SEO) will be enhanced as a result.
Spell it Out. 
For example, usage of "Glove", not "Glv", when describing such a product is people-friendly, logical, and a better content option. "Glv" is almost useless as a keyword in this instance, rendering such a product listing much more difficult to find via external or internal search. 

For technical sales, acronyms are common and important for successful SEO and lead generation. Yet even here it pays to spell out the acronym, while also using the accepted acronym. For example, "FTIR" is a well known analytical technique and a great keyword, but "Fourier Transform Infrared Spectroscopy" is also packed with SEO potential. Usage of both the acronym and the full spelling creates a powerful content combination, enhancing your chances for superior search engine results performance. 

Using the full technical term also adds credibility and expertise to potential customers looking at your service or product. Remember, you want to impress & motivate that 5% who will purchase/influence/decide upon your offering. It's OK to get technical with verbiage!

Spell it out. You'll improve search engine success and obtain more leads when you do.