Saturday, March 18, 2017

Pay Attention to Your Website Images, or Face the Consequences.

A Good Website Image is Worth a Thousand Optimized Content Words.

If images are properly included on a webpage, SEO is usually improved. The image must be relevant, informational, and properly tagged and captioned. Webpage search optimization is enhanced. Importantly, relevant images vastly improve the odds of a potential client becoming a real client. Pictures and images help sell the product or service being offered.

Optimized Content and Image.
Images increase customer confidence in the company, the website, the product, and the service offered. Most people want to see an image of what they're going to buy, before they buy it. It is human nature to 'see before you buy'. No one wants to buy an unknown product or a service for which context is missing and/or appears confusing.

Relevant images provide assurance and instant information. This applies to goods and services. A good image relates to a particular product, option, service, and application. The potential customer will instantly 'get it'.

Top-notch consumer and industrial product websites like Amazon, Grainger, Home Depot, Walmart, Staples, and others pay close attention to product images. Accurate images help them sell stuff, a lot of stuff.

If a website image is worth a thousand words, why do so many websites have missing-in-action images? Cleaning up missing or inaccurate images should be a high priority. Making sure these images are optimally tagged for search is also important.

Don't end up with sad 'image not found' defaults on your webpages.... it won't end well and you'll lose orders, leads, projects, etc. Your competitors will thank you.

Don't do this:
SEO Images
Missing in Action: Images Not Found.

This is bad:
Image Not Found.

This is bad:
Image Not Found.

This is bad:
Image Not Found.

Don't be bad. Be good. Use precise, concise, imagery on your website. Tag it properly. Your SEO results will thank you for it.

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