Saturday, January 24, 2015

What Web Marketing can do for you in 2017.

Web Marketing and Search Engine Optimization (SEO) accelerate business growth. 

That's what Web Marketing and SEO can do for you in 2017.

It's a new year with new marketing challenges; revenue growth, margin growth, market growth, resources, and more are high on the list for any professional B-to-B marketing and sales person.

One marketing need is crystal clear - - since good leads feed the business, marketers need to start FEEDING the BUSINESS.

Isn't this the same challenge as last year? And the year before?
Indeed it is.

So what are you going to do about it? 

Whatever else, don't forget these lead generation tools:

1. Web Marketing is a prime weapon in your arsenal for lead generation.
2. A prime component for effective Web Marketing must be Search Engine Marketing.
3. At the very heart of Web Marketing must be Search Engine Optimization (SEO).

I've been employing international Web Marketing and Search Engine Marketing strategies and tactics in my lead generation plans for over 13 years. Web leads have played a strategic, tactical and crucial role in helping grow multiple technical B-to-B business lines in both revenue and profit.

Our web marketing efforts have been producing quality lead generation volumes which have worked beyond anyone's wildest dreams way back in 2003. I'm accomplishing these results with only part of my work time devoted to web marketing... I still must deal with all the other marketing tasks which can easily fill up a day.

While I cannot divulge financial details, one of the business streams I supported received over 10,000 qualified web leads globally in one year alone. That business enjoyed superior revenue, profit, and profit-margin growth. Web leads are feeding that business. Just one person, myself, is managing the content, SEO, and campaigns which attracted and generated those 10,000+ leads, and on a part-time basis in terms of my total work time.

There is really no excuse to not work and engage with SEO on a regular and systemic basis. Web leads are by far the number one source of quality leads, from my experience.

Sanity Check: Web Leads are essential, but they're only part of an optimal mix of healthy lead generation. Outstanding leads are also generated from Referrals, Trade Shows, Advertising, Conferences, White Papers, and more. They must all be utilized. But Web Leads are the high volume and high quality lead generation source, if Search Engine Marketing principles are applied.

So what are you going to do about 2017 quality lead generation? 

My suggestion is: 

Get busy with Search Engine Marketing. Make it a priority.