Thursday, May 31, 2012

The Google Search Engine Optimization Starter Guide

In the wild west of Search Engine Optimization, the range of SEO expertise, experience, competency, ability, productivity, and (yes) humility is wide and remarkable. As the number of websites worldwide continues to soar, and Google punishes spammers and poor content sites with Panda, Penguin and other dangerous virtual beast attacks, the need for good SEO knowledge, capability and practice becomes more and more important.

The Google SEO Guide: Helping with SERP
Google has a great tool to help us achieve SEO success, and possibly reach SERP "Search Engine Nirvana" where our webpages dominate our competitors. I am happy to say that many, many of the webpages I am responsible for are thriving and in a state of "SEO bliss", happily and brutally crushing most competitor webpages for key search term rankings in organic search. But this is where objective humility becomes so important. I take nothing for granted, absolutely nothing! Today's success in SEO can be tomorrow's defeat if the steps in the Google SEO guide are not followed diligently.

The Google SEO guide won't give away top secrets which automatically rank your site first for queries in Google. This is no surprise. However, following the best practices in the guide make it easier for search engines to crawl, index and understand your website and its content.

This statement from Google SEO Guide really sums up the formula for success with SEO:

"Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results." 

In other words, successful SEO takes dedication, knowledge, skill, education, work ethic, talent, desire, patience, perseverance, objective humility and more. Make sure you and your SEO team have these key attributes in abundance. Then get going!

Download the Google Search Engine Optimization Starter Guide.

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