Saturday, July 24, 2010

Content is Still King - - Social Media Doesn't Change That.

Content is Still King - - A Classic Truth Worth Repeating.

Just like a whipped coffee latte, a foamy ice cold beer or a towering root beer float, to capture the maximum value in Social Media, one has to dig below the marketing 'froth' and 'fizz' to find the ultimate reward... Social Media Lead Generation.

Yesterday I attended a web marketing conference in Houston put on by the Online Marketing Institute. Social Media Marketing was emphasized, rightfully so, as the number of people using Social Media platforms explodes in the USA and the world. I came to learn more about applying social media tactics to my business.
But I also heard confirmation that what was true 3 years ago, 6 years ago, 9 years ago, is true today: Your Content Matters. Content is Still King. Without good Content on your websites and company blogs, all your Social Media tools and all your efforts will disappoint, or worse, backfire. Good Content that works for your business is needed before going 'crazy' with Facebook or Twitter.

And Blogs? They are, according to the experts I heard on Social Media yesterday, your most effective Social Media lead generation tool. Good old-fashioned, taken-for-granted, Blogs... your 'mini-websites'.

Social Media tactics will be very important to your success, but pay attention to your content... it is the foundation which will drive your success. Social Media should orbit your content like the planets around the sun.

I picked up great information at the OMI conference. The presenters were informative across all subjects. For me SEO and Usability were very useful. And there was considerable expertise on ideas and best practices for Facebook, Twitter, Blogs etc. Observations and predictions were made that Social Media will "change the world", "destroy traditional institutional hierarchies", and cause "marketing mayhem". Social media trends will accelerate as further adoption of mobile smart phone and 'tablet' technologies continues, and people under the age of 25 ("digital natives") move into the work force. I'm going to apply what we learned yesterday... to better exploit today's world and prepare for tomorrow's.
But I will remember this basic, classic, truth: Content is King. To which can be added: Company websites and blogs are the most important "Social Media" platform assets we have.

Regards; Erik Holladay

Learn more about Social Media, Web Marketing and applying it to your business:
Arnie Kuenn, President, Vertical Measures
Brad Kleinman, President, eMarketing Techniques
Thanh Nguyen, Senior Usability Engineer, BusinessOnline
Maria Pergolino, Director of Marketing, Marketo