This is great information for people who strive for Search Engine Optimization. If your using Search Engines for lead generation these two articles are a must read!
1. The Value of Google Result Positioning:
"How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise."
Daniel Ruby, Research Director, Online Insights, Chitika, Inc.
Search Engine Watch article: http://blog.searchenginewatch.com/100525-160427.
A special thanks to Brian Geddes of http://www.bgtheory.com/ for posting this valuable information on LinkedIn. By the way, Brian teaches an excellent set of classes devoted to advanced Adwords training. If you can ever take one of his classes, I highly recommend it. http://www.linkedin.com/in/ewhisper