10 Ways to Increase Your PPC Click-Through Rates Today - A webinar presentation from WordStream and Hanapin Marketing.
If you directly manage or supervise Paid Search Campaigns, like Google Adwords or Microsoft BING, this presentation on click through rates (CTR) is highly suggested.
We benefit from higher click through rates with more efficient campaigns, lower cost per acquisition (CPA) and higher conversion rates, if thoughtful targeting, organization & structure, keyword selection, negative search terms, and other campaign settings are used to better weed out non-relevant (wasted) clicks and spending.
Presented by Larry Kim (Founder, CTO of Wordstream), Sean Quadlin (Writer and account manager at PPC Hero & Hanapin Marketing), this presentation on "10 Ways to Increase Your PPC Click-Through Rates Today" is well worth watching and learning. You'll be inspired to improve the PPC CTRs for your own campaigns.