Give your sales teams that special Valentine's Day gift they will love - good, actionable business leads with potential, profit, and success.Surprise your sales teams with a few real diamond-quality leads, not a lot of zirconium, and they'll be asking for more.
|Cupid knew a thing or two about |
effective sales and marketing.
Though I have a business administration degree with a specialization in marketing, I've also spent many happy, productive, and lucrative years in B-to-B technical and industrial sales.
I know first-hand when my marketing departments were feeding me juicy leads laden with potential, or burdening me with near-worthless piles of junk. A worst-case scenario happens when jaded sales people ignore marketing leads because so many are a waste of time - resulting in high-value leads being lost or ignored.
As a consequence, it's been my top priority as a marketer to feed the best sales leads I can to the top of the sales funnel, as many as possible, by all marketing channels, by all possible means.
Quality B-to-B lead generation should be a Prime Directive for any marketer. Certainly other marketing priorities are important, such as branding and PR, but lead generation should be a central core value and a top priority.
The bottom line is that quality leads are better than quantity leads.
Search Engine Marketing is Industrial Strength Lead Generation (Or Should Be)
B-to-B Web Marketing Should Help Sales People Sell.
What Web Marketing can do for you in 2017.
Updated February 2017.