Thursday, June 18, 2009

How to Promote Your Website On a Limited Budget

Earlier I focused on how to promote your website using free tactics and tools. Free was fun. Now we're looking at Paid Promotion... paying for great cost-effective results is fun. Paying for poor results is not fun at all, don't let that happen to you!

This follow-up blog will list effective tactics you should try when promoting your website and you have pending money... there are a many things you can do to promote your website, even on a limited budget! Careful planning can vastly increase a website's audience exposure and visitor rates with little additional investment.

1. Stationary, Business Cards, Fliers, Brochures:
Putting your website address on these items adds zero cost to your budget, or small marginal costs if you want the address to pop with a special color. If you are investing in the usual printed materials that go with a business, make sure your website is included on all of them. Anything printed on paper that includes your business name and contact details should have your website listed! Prospective customers will visit your site and generate valuable business leads because your website was printed on something.

2. Promotional Giveaways, Signage, Advertisements:
Again, little or no additional cost is involved in adding your website to these promotional tools. You're already paying for a sign or giveaways, add your website so that people can learn more about your business and convert to leads.

3. Live LARGE with Budgeted Adwords Campaigns:
Think online paid-search advertisements are expensive, hard to measure and for the big boys? Then you would be wrong! Google Adwords is one of the most measureable and cost effective for-pay advertising mediums in the known universe. You can control how much you spend, and where and when you spend it. The biggest challenge is to learn using Adword Text Ads to best advantage for your business, including ad and search term optimization and use of negative search terms. If you want to advertise your local business in your metro area only between 2 PM and 10 PM Monday to Friday.... and spend a maximum of 4 cents a click at 3 dollars a day, you can do it! If you want to cover a state, province or entire country on Saturdays in Spanish only... you can do that too. With Adsense, you can even partially segment your market by gender and age group.

4. Print Ads, Radio Ads, TV ads, Direct Mailers:
If you run ads anywhere for any reason... make sure your website is listed or mentioned. Without the web address, you risk losing many business generation opportunities. This as important as listing a phone number.

5. Your Email Signature:
It is amazing how many people don't take advantage of this simple and free option on your email. List your website at the bottom of your emails, along with your phone number, fax, twitter etc. Costs nothing and again you encourage people to click on the link to your site.

6. Press Releases and Email Campaigns:
Press releases and email campaigns can be expensive or cheap depending upon which service you use and how broad you want the PR or campaign distributed. But what gives the press release and email enduring value is to make sure you have not only a link to the homepage but also a link to an appropriate landing page that focuses on the service or news your press release was targeting. If you also load a modified version of the PR or email newsletter into your website you'll have an excellent webpage that can increase your Search Engine results for years. So while you usually have to pay for a decent press release service and the initial email campaign, you can take steps to extract value many times over the original cost.

You can enjoy first-class lead generation results on an economy budget if you get your website promoted well. Watch the spending and focus on value-for-money... you can produce ROI results that will dwarf any investments you made in your initial campaign, promotional, advertising and stationary investments. Just remember to always include your website!